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Subscription Video on Demand Service Comes to Black Africa

By Irene Gaitirira
Published June 17, 2017

Mark Britt, co-founder and chief executive officer of iflix, says there is a unique, ‘once in a generation’ opportunity to fundamentally shift the way a billion people consume and enjoy content.A Subscription Video on Demand (SVoD) service for emerging markets is bringing its service to sub-Saharan Africa.

Known as iflix, the SVoD service provider says it is about to launch a service that will see subscribers in Kenya, Tanzania, Zimbabwe and Nigeria access SVoD on up to five devices–phones, laptops, tablets, and television sets–for viewing wherever, whenever.

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iflix Africa, that will be based in the South African town of Cape Town says the launch across black Africa, planned over the second and third quarter of 2017, will make its range of thousands of TV shows and movies, including “the best of Hollywood, Bollywood, Nollywood and other regional and local programming,” available to consumers across the region.

iflix says its service shall “offer an extensive collection of highly acclaimed African shows and movies with iflix Africa planning to introduce exclusive African content series.”

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Mark Britt, Co-founder and CEO of iflix, says of the service, “The establishment of iflix Africa represents an incredibly exciting step in iflix’s growth story. As Africa transitions from the margins to the mainstream of the global economy, there is a unique, ‘once in a generation’ opportunity to fundamentally shift the way a billion people consume and enjoy content. By 2020, Africa will have 720 million smartphone users. We aim to meet the entertainment needs of those growingly connected viewers.”

iflix says Africa is one of the world’s most dynamic regions

On his part Andre de Wet, Head of Africa at iflix, says, “As the fastest-growing mobile market on earth, Africa is without question one of the world’s most dynamic regions. We are thrilled to introduce our first-of-its-kind SVoD service here. We are passionately focused on providing the broadest selection of premium content at a price everyone can afford. We can’t wait to tackle both the enormous opportunities and challenges ahead, in serving this incredibly diverse and exciting region.”

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