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Furaha Samalu, General Manager of Multichoice Tanzania says her company, through Maisha Magic Bongo (MMB), supports dozens of local studios, film directors, producers and hundreds of actors and actresses are benefiting by the airing of their productions.

Pay TV Company Marks 20 Years With Investment in Local Productions

By Abdi Ali
Published October 22, 2017

Multichoice, that entered the Tanzanian market through Dar es Salaam in July 1997 with three channels--SuperSport, M-Net and Movie Magic--says it now has more than 100 TV and radio channels in various packages--DStv Premium, Compact, Compact Plus, Family and Bomba.A South African provider of subscription television programmes is marking 20 years of service in Tanzania.

MultiChoice Tanzania says it shall mark the occasion with a two-day special exhibition at Mlimani City in Tanzania’s commercial capital, Dar es Salaam.

MultiChoice Tanzania says besides supporting local events like sports and orphanages, it invests in local productions through initiatives like Maisha Magic Bongo (MMB), a tailor-made Tanzanian Channel that, it says, “has significantly aided in recruiting a huge number of new customers making MMB the leading channel in Tanzania and the most preferred channel of many across the country.”

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“Through MMB, dozens of local studios, film directors, producers and hundreds of actors and actresses are benefiting by the airing of their productions. A significant amount of money continues to be invested in local productions, giving the local film industry the biggest boost since time immemorial,” Multichoice Tanzania says.

Multichoice says it it invests in local productions through initiatives like Maisha Magic Bongo (MMB), a tailor-made Tanzanian Channel that, it says, "has significantly aided in recruiting a huge number of new customers making MMB the leading channel in Tanzania and the most preferred channel of many across the country."The company, that entered the Tanzanian market through Dar es Salaam in July 1997 with three channels–SuperSport, M-Net and Movie Magic–says it now has more than 100 TV and radio channels in various packages–DStv Premium, Compact, Compact Plus, Family and Bomba–that allow customers flexibility in pricing and choice., says it now has five regional offices across the country with significant investment in infrastructure, technology and human resource.

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Furaha Samalu, General Manager of Multichoice Tanzania says her company, through Maisha Magic Bongo (MMB), supports dozens of local studios, film directors, producers and hundreds of actors and actresses are benefiting by the airing of their productions.MultiChoice Tanzania says it has created employment for more than 100 staff working directly at the company, more than 1000 independent DStv installers and more than 500 Direct Sales across the country.

“MultiChoice Tanzania has been a champion in offering world-class entertainment to Tanzanians,” says Ambassador Ami Mpungwe, a Multichoice Tanzania Shareholder and Board Chair. “We started our services in this market when the TV business was at its infancy and has over the years become a part and parcel of the vast transformation in the TV industry in the country.”

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