M-Net says the initiative will be part of its corporate social investment initiatives aimed at developing the film and television industry, increasing the visual storytelling capacity and adding skills and content pool to South Africa.
Kershnee Govender, Director of Corporate Affairs at M-Net says the organisation shall work with established professionals in the industry to create a curriculum for the programme.
Saying M-Net does not want to duplicate efforts of tertiary institutions, Govender says, “The kind of model we want to work with is a core-hours internship curriculum. What that means is that when an intern is placed into a production company, he is not just sent around to make coffee and that kind of thing, but instead gets real on-the-job experience in the production field.”
M-Net will then identify ten production companies that are willing to take these students under their wings and participate in the programme. The idea is to limit the programme to 10 students per year. The 10, M-Net says, will be drawn from the top-performing learners at the tertiary institutions. They will be placed in the production companies in January/February 2015 at no cost to the production companies as M-Net will pay the interns’ salaries.
The production companies would, in participating in the programme, agree to comply with M-Net’s stipulations in regard to the academy curriculum. Once the learner has gone through the internship for a year or so, he or she will then be given a brief by M-Net to develop content, in conjunction with his or her host production company, which M-Net would then use in its programming.