By Iminza Keboge
Published March 13, 2017
Players in the amusement sector in Africa stand to benefit from one of the largest shows in the theme park industry in Dubai in late March 2017.
International Expo Consults (IEC), the organisers of the show dubbed Dubai Entertainment Amusement and Leisure Show (DEAL), say the expo will benefit African “stakeholders of the amusement and leisure industry” as they “discover the best kept secrets of the industry” under one roof at Dubai World Trade Centre, March 27-29.
This comes at a time when the number of people patronising theme parks across Africa is experiencing steady growth.
“Amusement parks in Africa,” according to IEC, “offer more than fun as they induce historical and educational attractions to engage the whole family in unlimited immersive fun. Parks in Africa are known to inculcate fun mixed with learning. Most of the rides include looping rollercoaster rides, bumper cars, and exciting wildlife-centered shows to historical attractions which form the base enabling a plethora of entertainment activities for all age groups.”
The organisers say participating in DEAL 2017 “will help African investors to catapult their business to the next area of growth” as it “is the only show in the Middle East and Africa region to provide stakeholders with several billion dollar opportunities.”
Welcoming African exhibitors and trade visitors to DEAL 2017, Sharif Rahman, Chief Executive Officer of IEC, says DEAL “has shaped the region’s entertainment industry for the past two decades and it has brought together great minds and their world class innovations all under one umbrella. DEAL has led the amusement and entertainment space during this period and the testimony to this is the fact that exhibitors at DEAL 2016 have signed multi-million dollar contracts in just 3 days.”
Since its inception in 1995, DEAL is reported to have “developed into an unparalleled platform that gathers exhibitors, buyers, and professionals from the international amusement and entertainment industry” besides becoming “the region’s most anticipated and leading attraction for global and local stakeholders in the amusement and entertainment industries.”