Lola Kenya Screen is an audiovisual media festival, skills-development programme and marketing platform for children and youth in the Great Lakes and Horn of Africa region that is also known as eastern Africa.
The aims of Lola Kenya Screen, a global movement whose name is derived from the widely-spoken African Bantu language group meaning ‘watch’, ‘see’ or ‘look at’ moving images in Kenya, are to cultivate sustainable audiences for cinema, entrenching in society the culture of making high quality, low budget, culture-sensitive films and marketing them widely.
Established in October 2005, Lola Kenya Screen uses appropriate and available technologies to deliver audiovisual media content that complements, enhances, entertains and promotes learning among the generation of today and tomorrow in the promotion of literacy, gender equity, independent thought, human rights, environmental responsibility and global health.
Lola Kenya Screen explores, identifies, nurtures and promotes creative talent among children and youth in journalism, filmmaking, arts appreciation, print production, media and information literacy and organisation and presentation of events.
Lola Kenya Screen, the only audiovisual media initiative that is SPECIFICALLY and EXCLUSIVELY designed for children and youth in Africa, is incorporated as a not-for-profit limited liability company by guarantee under the Laws of Kenya.
Lola Kenya Screen was founded in October 2005 under the ArtMatters.Info literary project of ComMattersKenya as an annual international film festival, skills-development programme and audiovisual media marketing platform to empower children and youth with life skills.
Lola Kenya Screen operates on the principle that the audiovisual media platform must create opportunities for children and youth to define their development holistically.
Lola Kenya Screen believes that the comprehension of moving images is a basic skill at par with what education experts refer to as the 3 Rs—Reading, wRiting, aRithmetic—that contribute to development of societies and nations.
Lola Kenya Screen seeks to cultivate sustainable audiences for cinema, inculcating in people the habit of producing high quality films, watching and marketing them as widely as possible. It focuses on films of all genres, lengths and formats.
Lola Kenya Screen—through her Festival, Production and Marketing programmes—explores, identifies and nurtures creative talent among children and youth in areas such as journalism, filmmaking, arts appreciation, and organisation and presentation of cultural and creative events. This is aimed at equipping children and youth with the skills to understand, appreciate, and create high quality creative media and cultural products.
Lola Kenya Screen is a member of the International Centre of Film for Children and Young People (CIFEJ) that was founded in 1955 under the auspices of UNESCO and UNICEF to promote excellence in cinema for children and young people, and of the Kids For Kids Festival (KFKF) community of filmmakers and educators that promotes audiovisual media content created by children for children.