By Iminza Keboge
Published February 27, 2018
Subscription Video on Demand (SVOD) service provider iflix has announced partnership with telecommunications service provider Safaricom in Kenya in a move that will see the latter’s customers get ‘up to 60 days of unlimited access to iflix’s service with thousands of the world’s best TV shows, movies and more on every device they own’.
iflix, that says it works with ‘more than 220 studio and distributor partnerships worldwide’, says it ‘offers subscribers the most extensive selection of iconic, critically-acclaimed TV series and fan-favourite films both internationally and locally available, including hit titles such as The Big Bang Theory, Suits, The Flash, Arrow, Hercules, Mission Impossible, and more. As well as Bollywood hits ABCD, Chennai Express, Phantom, and PK’.
iflix says it ‘offers such Nollywood titles as Head Gone, Jenifa’s Diary, The Visit, Bukas and Joints and much more. Local fan favourites include Mchungaji, Beneath the lies, Keep Moving, Dear Mother, For the love of her Son, Inner Beauty, Blood Ties and iflix Originals to be announced’.
Mark Britt, co-founder and Group CEO of iflix, says, “We are thrilled to make our world-class service available in Kenya and partner with Safaricom, one of the country’s leading communications services provider for our launch. iflix is passionate about local consumers in Kenya. We are committed to offering them the largest selection of entertainment programming, entirely on their terms through a personalised and localised service, to stream or download on any device of their choice.”
“With the largest selection of the best TV shows and movies from all over the world,” says Paul Coogan, Head of East Africa at iflix, “iflix is primed to revolutionise the way we as Kenyans consume entertainment. We have a deep understanding of Kenyan consumers.”
Sylvia Mulinge, Director for Consumer Business at Safaricom, says the partnership with iflix “will go a long way in meeting the entertainment needs of our customers.”
Reported to be operating in 25 markets across Asia and Africa, iflix, that styles itself as ‘the world’s leading entertainment service for emerging markets’, says it ‘offers consumers a vast library of top Hollywood, regional, and local TV shows and movies including many first run exclusives and award-winning programmes,’ each subscription allowing ‘users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever [and] whenever’ they want to.
iflix says that besides Kenya, Ghana, Nigeria and South Africa, it is also available in Sudan, Zimbabwe, Egypt, the Maldives, Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka, Pakistan, Myanmar, Vietnam, Kuwait, Bahrain, Saudi Arabia, Jordan, Iraq, Lebanon,and Cambodia, Nepal and Bangladesh.