By Iminza Keboge
Published December 11, 2017
Organisers of the fair known as FITUR and that shall be held at Feria de Madrid January 17 – 21, 2018 say advancement “made by the first digital innovation lab on 5G for application in the tourism industry and in the sphere of trade fair activities” shall be showcased alongside “actions being undertaken by countries, businesses and institutions to contribute to improving the environment and sustainable tourism and which will underscore the importance of technological developments as the keys to transforming the tourism industry.”
Also held in the framework of FITUR on January 18, 2018 shall be the 9th annual Tourism Investment and Business Forum for Africa (INVESTOUR), shall be held in Madrid, Spain.
The main objective of INVESTOUR is to ‘promote sustainable tourism as an economic and social development tool for Africa, while encouraging exchanges on investment and business opportunities in the region.’
INVESTOUR is organised by United Nations World Tourism Organisation (UNWTO), International Travel Trade Fair (FITUR) and Casa Africa
The 2017 edition of FITUR, IFEMA, its organisers, say registered the participation of 9900 exhibitor companies from 165 countries and regions; 136000 trade participants, and 109000 visitors from the general public. This, they say, was an 18.8% growth in international trade visitors over the previous staging. In addition, the volume of business appointments, pre-scheduled and managed directly by FITUR at its various B2Bs, IFEMA say, increased to 6800 appointments.